An AI bot for Instagram Direct that never loses a lead
Customers message you in Direct after reels, stories and ads — and leave if the reply takes an hour. The AI assistant answers within seconds from your price list, understands story replies and voice notes, collects contacts and sends leads to your CRM.
- Replies in Direct in seconds
- Understands story replies
- amoCRM and Bitrix24
What the AI assistant does in Instagram
The assistant handles Direct like your best admin: polite, to the point and with no lunch breaks.
Answers price and availability questions
"How much?", "Do you have my size?", "How do I book?" — it answers from your documents instead of "price in DM".
Understands stories
When a customer replies to a story or mentions you, the assistant knows it is about the story and answers in context.
Listens to voice notes
Voice messages in Direct are understood just like text.
Sends leads to your CRM
It asks for the name and phone, creates a deal in amoCRM or Bitrix24 and notes what the customer wants. Leads can also go to Google Sheets.
Books services
It checks free time in Google Calendar and books the customer into a slot.
Hands over to a manager
When a person is needed you get a notification, and the whole chat is in the Conversations inbox.
How to connect AI to Instagram
- 01
Create the assistant
Sign up, describe your business, upload your price list and documents.
- 02
Switch to a professional account
In Instagram settings choose Business or Creator if the account is still personal.
- 03
Log in with Instagram
Channels tab → Instagram. Allow access to messages in Instagram's official window.
- 04
Test and turn it on
Message yourself in Direct from another account and see how the assistant replies.
AI assistant, an admin or an auto-reply
| UP-CHAT AI assistant | Admin | Instagram auto-reply | |
|---|---|---|---|
| Response time | Seconds | Minutes to hours | Seconds |
| Answers the actual question | Yes | Yes | No, one canned text |
| Understands story replies and voice | Yes | Yes | No |
| Works at night | Yes | No | Yes |
| Lead into the CRM | Automatically | By hand | No |
Pricing
Instagram is available from the Growth plan — 15,990 ₸ a month: 6,000 AI messages, up to three channels (Instagram, WhatsApp and Telegram), broadcasts and analytics. Rather not set it up yourself? The UP-CHAT team connects everything for you.
Instagram questions
Will a personal Instagram account work?
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You need a professional account — Business or Creator. Switching takes a minute in Instagram settings and is free; followers and posts stay.
Is the connection official? Can I get banned?
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Yes, it is official: you log in with Instagram and grant access to messages yourself. UP-CHAT never gets your password.
Does the assistant reply to comments?
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For now the assistant replies in Direct. It does not handle comments on posts.
What if a customer sends a photo or a reel?
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The assistant sees that a photo or reel was sent and keeps the conversation going — for example, it asks what exactly the customer is interested in. Story replies and voice notes are understood in full.
Can Instagram and WhatsApp share one assistant?
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Yes. One assistant answers in every channel from one knowledge base, and all conversations are in one inbox.
Is this ChatGPT?
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The assistant runs on a modern language model on the same level as ChatGPT. No API keys, servers or developers: you upload documents and write instructions, UP-CHAT does the rest.
Reply in Direct within seconds
Connect Instagram to an AI assistant and stop losing customers who got tired of waiting.
Connect Instagram